Heineken - “The Closer”
“Working late? The Closer can help.”
In late 2022 Heineken hosted an event for influencers in downtown Toronto to promote their new campaign “The Closer.” The concept is a bottle opener that connects to a laptop via Bluetooth, and shuts down the computer at the end of the day with the pop of a bottle cap. The purpose of this campaign was to help support a better work-life balance.
I was hired by Notch Video for their client Heineken to film and edit a sizzle reel for the event. My camera during the event was my Sony A7sii, and I used a mixture of monopod and handheld to film the event.